– Big 12 commissioner Brett Yormark discussed recent developments at the Big 12 Media Days in Vegas
– Conference sponsorship dollars grew by 79% in 2023-24
– Ticket revenue jumped by 23%
– New brand partnerships with TuneIn Radio and Microsoft announced for sideline and coaching box tablets
– Plans for a FAST channel in progress
– The Big 12 has undergone significant changes
– Interest in targeting a bowl partnership with the Las Vegas Bowl
– Considering alternative game time slots to avoid competition
– Hinted at private equity firms getting involved with the Big 12
– Potential sale of naming rights for the conference
– The conference is facing a major branding shift
– Yormark remains optimistic about the conference’s future
– The Big 12 is exploring unconventional revenue strategies and embracing change
– Yormark’s “mature startup” approach is making an impact in college sports.