– CNBC has launched a new “CNBC Sport” vertical, hiring Michael Ozanian from Forbes to lead the team.
– CNBC president K.C. Sullivan emphasized the importance of sports business and the aim of CNBC Sport to provide analysis, updates, and insider insights.
– Michael Ozanian will create a new program focusing on the financial aspects of sports franchises and leagues, as well as provide breaking news and analysis across all CNBC platforms.
– Other CNBC reporters will cover a range of sports-related topics, including sports and media, sports betting, interviews with commissioners and team owners, and specific sports like golf, Formula 1, and motorsports.
– This move is part of CNBC’s broader plan to focus on cross-platform verticals led by subject-matter experts, particularly since parent company Comcast has Olympics rights in the U.S.
– Other media outlets are also investing more in sports business and media coverage, reflecting the growing importance of the sports industry to major media companies like CNBC.