The Paris 2024 Olympic Games have sparked a surge in sports enthusiasm, particularly benefiting local sports shops. Since the event commenced, attendance at stores like Decathlon has skyrocketed, with a reported 28% increase in the Madeleine store alone.

Customers, inspired by standout performances, are eager to try their hand at various sports:

– **Table Tennis:** 19-year-olds Philémon and Adrian discuss techniques they observed during the Olympics, motivated by French players like the Lebrun brothers, and plan to play seriously on a real table.
– **Swimming:** Ronald, 30, returns to swimming after being inspired by gold medalist Léon Marchand, revealing his desire to swim twice a week, humorously claiming, “I’ve won my medal!”
– **Hurdles:** 10-year-old Roman is captivated by hurdles, excited by the sensation of soaring through the air.

Additionally, Decathlon has seen a 10% nationwide increase in shopper traffic post-Olympics, with limited “goodies” remaining as momentum builds for the Paris games.