Laureus USA Launches ’10 Years of Sport for Good’ Campaign to Elevate Youth Lives through Sport

**New York, June 13, 2024** – Laureus USA has unveiled the “Sport for Good Cities 10 Year Anniversary” campaign aimed at increasing funding and awareness to enhance the lives of youth through sports. This initiative builds on the significant impact the Sport for Good model has had on at-risk youth since its inception in 2014.

**Key Highlights:**
– **Olympic Icons Involved:** Notable athletes such as Nadia Comaneci, Allyson Felix, and Chris Paul support the initiative’s mission.
– **Impact Report:** A recent report illustrates the effectiveness of the Sport for Good Cities model, showcasing its ability to reach more youth than traditional grantmaking.
– **Growth:** Laureus began in New Orleans and now includes eight Sport for Good Cities, with three located in the U.S. (Atlanta, New York, Chicago).
– **Financial Success:** The community-driven approach has demonstrated nearly 40% higher impact per dollar compared to traditional grantmaking.
– **Ambassadors’ Insights:** Chris Paul emphasized the transformative power of sports, encouraging continued support for the initiative.
– **Call to Action:** Individuals can contribute to the cause by visiting LaureusUSA.com to donate or learn more about the Sport for Good Cities.

Laureus USA has positively affected over one million youths by investing $33 million in sports-based youth development programs. The organization aims to leverage the next decade to further uplift communities through sport.