– In 1989, NBC lost Major League Baseball broadcast rights
– NBC’s president Dick Ebersol tasked employees with finding a summer replacement
– Jon Miller suggested a celebrity golf tournament, and the American Century Championship began in 1990
– Held in July, spanned 54 holes over three days with no cut, raised money for local charities
– Inaugural tournament drew 48 athletes and 8 non-sports celebrities
– No appearance fees or subsidized travel, attracted high-profile athletes like Michael Jordan and John Elway
– Now offers $750,000 prize, attracts athletes like Travis Kelce, Alex Rodriguez, and Albert Pujols
– Tied to scandal involving Donald Trump and Stormy Daniels in 2006
– Showcases lighter side of athletes with humorous and heartwarming moments
– Success due to earnest competition, expert organization, and surprise winners
– Fixture on the sports calendar, profitable for NBC, and impactful for participants
– More than a competition for athletes, an opportunity to form new friendships and lasting memories
– Filled with lighthearted moments, a beloved event in the world of sports