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M-Sport Launches “More Than Machine” to Showcase Rally Racing’s Heart

M-Sport is unveiling the hidden aspects of rally racing with its new series “More Than Machine,” responding to calls for greater transparency within the WRC community. Despite the popularity of the World Rally Championship, its behind-the-scenes operations have remained largely unexplored, especially on popular platforms.

Key Details:
– Richard Millener, M-Sport team manager, emphasizes the importance of sharing the untold stories from competitions, showcasing the teamwork and dedication involved.
– The series, in collaboration with SafetyCulture and Superlative Film, consists of six episodes airing on YouTube and WRC Promoter’s channel.
– The first episode, debuting on August 22, features the challenges of the Kenyan Safari Rally, highlighting the team dynamics that led to Adrien Fourmaux and Alex Coria earning their second podium together.
– Malcolm Wilson, M-Sport’s director, expressed pride in finally telling the stories of the individuals behind the WRC success, showcasing their dedication and hard work.
– The series aims to deepen the audience’s connection to the sport by revealing the human aspect of rally racing, including triumphs and challenges of the team members.

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