Elon Musk’s Tesla is building a 24-hour diner and drive-in theater in Los Angeles, which began construction in September 2023. Here are the key highlights of the project:
– **Diner Features:** The futuristic restaurant will couple food with entertainment options in a unique setting.
– **Design and Structure:** Recent photos show a two-story building with a sleek metallic finish on the construction site.
– **Supercharging Station:** The development will include a Supercharging station with 28 stalls and two movie screens capable of seating more than 200 people.
– **Movie Experience:** Films lasting 15 to 30 minutes will be shown, coinciding with typical charging times for Tesla vehicles. Viewers can enjoy movies from rooftop seating or their cars.
– **Inception:** Musk originally hinted at the idea in 2018, envisioning it as a retro drive-in with roller skating and a rock theme.
– **Expanded Branding:** In 2021, Tesla filed trademark applications for restaurant services, and detailed plans for this specific venue were submitted in 2022.
– **Recent Updates:** Musk reaffirmed excitement for the venue in an August 2023 post, calling it a blend of classic diner aesthetics with futuristic designs.
– **Market Trends:** This venture taps into the consumer desire for immersive experiences post-COVID-19, amidst a competitive landscape that includes big players like Disney and Netflix.
Tesla has yet to comment on the project but aims to innovate the charging station experience into a desirable destination.